From Employee to Franchise Partner


Ella, who recently took over the Coventry South territory, has been part of Really Awesome Coffee for a number of years working at the Head Office in Coventry. We recently caught up with her and she was delighted to share her journey with us.

“I had been part of the Really Awesome Coffee Head Office staff for over 6 years before deciding to take the plunge and run a franchise myself.

When I first started working at HQ, I was part of a 4 person team, the premises housed a couple of vans (at a push) and we looked after around ten franchisees.

I’ve seen the business grow from these humble beginnings over the years and am happy to say I’ve played a decent role in this too…one of my proudest moments was rebranding the company (I am also a professional graphic designer), and therefore creating a brand that now adorns over 90 vans nationwide!!

Whilst Really Awesome Coffee has grown substantially since I joined, what has remained the same is the camaraderie between the staff, the passion and dedication of the business owner Kevin, and the determination to never stand still and always be at the forefront of the industry.

I’ve seen so many changes in my time in the business, changes that have demonstrated the above. I have always envied those fortunate enough to be financially equipped to purchase a franchise, as it really is a cracking business model.

I’ve seen from the inside how a bespoke point of sale system has been built, a custom built app has been heavily invested in, not to mention the constant improvement in the technology incorporated in the vehicles themselves. I feel I can never stress to people just how much better they are than the rest, you need to see it to believe it!

So, after many years of managing the office and operations, from van build schedules to consumable buying and pretty much everything in between, in March this year I decided to invest in my future and took over the Coventry South franchise (previously Head Office’s training vehicle).

I have absolutely loved my first few months running my own van, the systems in place and the tools at my disposal mean I can earn a very good living using proven systems… and yet still drop my little one to school and pick her up.

I still feel part of the team in a way, a team that now sits at 14 Head Office staff. Kevin works all hours to ensure Really Awesome Coffee thrives, franchisees are looked after and that the brand doesn’t stand still. I think joining Really Awesome Coffee, as corny as it sounds, is like joining a family.

The team are lovely, straight talking, normal people. They will do everything they can to help you grow the business you want, so long as you stick to the workload you agree to in your business plan in terms of the hours you want to work and the lifestyle you want then you will get the support and advice you need to achieve your individual goals. Oh, and the coffee is quite good too!!


If you would like to find out more about franchising with Really Awesome Coffee and enquire about our exciting franchise opportunity, call us on 0800 043 0271, send an email to or book onto one of our upcoming Virtual Discovery Presentation HERE.