Matt Fear – Really Awesome Coffee Ipswich West

Matt launched his Really Awesome Coffee business in November 2020. Amid the COVID-19 pandemic, he was determined to push through the crisis and be a successful business owner. We caught up with him recently to find out how he found the onboarding process and how he’s finding running his new business.


Please tell us a bit about yourself and what you were doing prior to becoming a Really Awesome Franchisee?

I was Brand Director for a luxury lifestyle global travel goods brand for three and a half years, prior to which I was Ecommerce & Corporate Sales Manager for the luxury brand Montblanc.


Why did you decide to run a business and why Really Awesome Coffee specifically?

Many people say they always want to be their own boss, well this is it for me! All the corporate experience, coupled with the knowledge of offering a premium customer experience, lent itself to taking on this challenge. I have always been a coffee lover, having owned my first ‘proper’ barista machine over 20 years ago.


Tell us a bit about your training at Head Office and your business launch.

The barista training, along with the pre-launch training, was invaluable. It gave me the confidence in making a success of the business from day one. The pre-launch prospecting was enjoyable and then booking the demos was a lot of fun! Reaction was great from customers, especially as few had used this kind of service before. The professional look, feel and overall experience exceeded people’s expectations.


How have you found the ongoing training and support?

The ongoing support offered and utilized has been terrific, a real sense of being part of a ‘family’. Both Vik (my Franchise Development Manager) and the Head Office team are always quick to respond to any needs, understanding that sometimes a quick solution is needed. They are always ready to help which is massively appreciated.


What is the most invaluable piece of advice you could give someone looking to invest in their first franchise?

Be sure, be prepared, be confident, but most of all, be happy.


If you want to find out more about franchising with Really Awesome Coffee and enquire about our exciting franchise opportunity, call us on 0800 043 0271, send an email to or book onto one of our upcoming virtual Discovery Days here.